DriveEarth Mockup & Wireframing Design
A carpooling application designed to tackle the ongoing transportation issue by harnessing the power of sharing economy.
Project Overview
During the hackathon and entrepreneurship program held by European Innovation Academy in the summer of 2014, our team worked on a project to connect people on the road — a mobile application called DriveEarth (now Wever).
My Role
The final product is a workable and responsive prototype that was built with Fluid UI. It contains all of the user cases we were trying to address and combines a fun eco-friendly framework (gamification) with a real time and traditional carpooling service to drivers and passengers. I took on the role to design app wireframing, icons, logo, pitch slides and typography of drive-earth.net (currently wever.fr), which led to the creation of an app mockup and the first version of our website.
To achieve the fun aspect of our carpooling application (gamification), a set of character designs (birdies) were carried out using Adobe Illustrator and Adobe Photoshop. Character attributes were taken from RPG games to give a sense of developing a perfect digital companion while ordering/sharing rides with others. The tuned down version of the neon color scheme was a tribute to games from the 80s and 90s.